Tuesday, June 30, 2009

How Teens Use Media: A Nielsen Report on the Myths & Realities of Teen Media Trends

.
Link: How Teens Use Media: A Nielsen Report on the Myths & Realities of Teen Media Trends (PDF File)

Abstract:
In this report, Nielsen seeks to debunk the conventional wisdom that today's teens are different. Nielsen contends that teens are "normal," claiming that teens are not abandoning TV for new media, spend less time browsing on the internet than adults, watch less online video, like to read newspapers and listen to the radio, like advertisements, and have similar media preferences like their parents.
.

No comments:

Post a Comment